A horror film aimed at a mature audience aged between 18- 30. It's based around a doll that is obsessed by receiving attention from people, as people start to play with her they become trapped into a darkness with no way out but death. When trying to escape her you risk heading towards an unknown darkness.
Create a DVD cover and disc graphic to represent the storyline. Avoid the cliches of using blood splatters and other stereotypical executions and, provoke an unexpected reaction from the audience.
With dolls turning evil becoming a part of the common cliche' of horror, the challenge turned to portraying the doll in such a way it kept the innocence while communicating she was evil.
With the combination of bright tones and at ease facial expression the first impression can be mistaken for innocence, but after viewing for longer the dark eyes and rough texture followed by a dark background suggests evil.